Course Location:
THE COURSES ARE NOW DELIVERED (Sublect to trainer location) both LIVE ON- PREMISE AT OUR TRAINING CENTRE IN TA XBIEX WITH A LIVE TRAINER AND CONCURRENTLY ONLINE ACCORDING TO YOUR PREFERENCE SO ARE HYBRID.
Who is this for?
The course is ideal for individuals who want to understand the world of search engine optimisation. Today, every business has a website, and its overall marketing success lies solely on how well the website is optimised to rank high in search engine results. A recent study by a reputable online ad network states that the top listing in Google's “organic” search results receives 33 per cent of total traffic, and therefore being on the first page of Google is imperative for a company to be successful online.
What is it about?
The first part of this course is an introduction to the fundamentals of search engine optimisation: how search engines operate, keyword analysis and ranking factors.
What will I get out of it?
You will find out how search engines operate and how they determine which website should appear first, second, third, etc., for a particular web search. You will learn how to conduct keyword research across different countries and in different languages, employing the Keyword Efficiency Index; how to use KWs in your Meta Data and across the website; how to make sure that your website is search-engine friendly; how to find out if it has been penalised by Google, how to use the most important features of Google Analytics and Google Search Console (Formerly Google Webmaster Tools); and how to use some of the major SEO Tools and Platforms.
Course sessions: 9:00am – 4:30pm (other options are available)
CLICK HERE FOR PRICES AND THE FULL SCHEDULE |
Our trainer is an experienced SEO Consultant with more than fifteen years experience in the SEO Industry. He is currently employed as Head of SEO with an Online Gaming Company.
Course Overview
Phase 1: The SEO Environment
SEO Acronyms and Terms
Digital Marketing
What is SEO?
Search Engines
The Mission of SEs
SE Market Share
How SEs operate
Google Index
Google Cache
Google URL Inspection Tool
Ranking Factors
Top Ranking Factors
Google Updates
Google Panda
Google Penguin
Google Algorithm Changes
Google Penalties
Google Hummingbird
Mobile-First
AMP
SEO & PPC
PPC & CPM
Phase II: Key Elements of SEO
On-Site SEO
Keyword Research
Google Ads KW Planner
Implementing KWs
The perfectly optimised page
Keyword Mapping
Top Ranking Factors
URL Structure
Meta Data
Meta Title
Meta Description
Header Tags
Image Optimisation
Body Text
Internal Links
Quality Content
Rel Canonicals
Directives
Robots.txt
Hreflangs
Schema Mark-up
Off-Site SEO
Link Building
Social Media
Geo Location
Phase III: SEO Tools
Google Search Console: Overview
SEO Tools: Overview
SEO Plugins: Overview
Mask your IP
SEO Check-List
Keeping up to date
Schedule and delivery method :
These courses are being delivered on premise and concurrently live streamed online and fully interactive, with extensive notes and self-learning materials that accompany the courses as well as a pre-course site audit if participants wish.
Please register here as per normal procedure; we will take care of the rest.
Classes are limited to a maximum of 10 participants.
Please send us your queries to: information@peoplelearning.edu.mt
Course Funding:
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*Disclaimer: Kindly note scheduled dates and times are subject to change. We will do our best to avoid re-scheduling, however, in the unlikely event that this occurs, new dates/times will be discussed with applicants.
Course Schedules |
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