What is it about?
The course offers an overview of the most widely used internet channels for marketing, how to operate for maximum impact using each, as well as fundamentals of writing for the web, strategising when using the internet for marketing, how all the elements come together, and finally, how to measure success, and tweak and optimise for better results in future.
Who is it for?
This course is aimed at students who are soon to become jobseekers within marketing roles, individuals who already work in marketing but feel their knowledge of internet marketing is lacking, and business owners and employees who want a basic, yet comprehensive, understanding of how to employ the internet as a marketing tool that is central to your customer engagement strategies, as well as a driver for new business.
What will I gain?
You will acquire the skills and techniques required to set up or improve your digital footprint and employ the internet and social media more easily and effectively towards your marketing goals. Fundamentally though, you will understand ‘how they do it’ such that when you see a competitor’s internet marketing campaign, you will know how it works, and better still, how to challenge them with your own campaigns.
Course sessions: 5.30pm – 8pm
Our trainer is a experienced E-Marketing specialist
Refreshments and Course Notes included.