Digital Marketing Made Simple

Start Date
01 Feb 2019 , 02 Feb 2019 , 06 Feb 2019 , 03 Apr 2019 , 03 May 2019 , 08 Jun 2019 , 03 Jul 2019 , 06 Sep 2019 , 05 Oct 2019 , 06 Nov 2019
Instructors
Aida Cassola
Duration
15 hours
Course Level
Beginner
Certification
Certificate of Attendance
A step-by-step introduction to Digital Marketing 

 

Course Objectives

This course aims to

  • Provide an understanding of digital marketing and its value for organisations
  • Identify and explain several digital advertising tactics
  • Understand how to build an email marketing list and the components of a successful marketing email
  • Understand how to send a marketing email using MailChimp
  • Learn how to conduct an online survey using Google Forms
  • Provide an understanding of various social media platforms
  • Demonstrate how to create and manage advertising on Facebook and Instagram
  • Explain how to build a digital marketing plan

 

Who is it for?

This course is for individuals who want to understand the role and potential of digital marketing in today’s organisations. It is particularly suited for junior marketers, recent marketing graduates, individuals whose role involves marketing, start-up owners and those who want to tap into digital marketing.

 

Why should I attend?

Participants will gain a clear understanding of the vital role digital marketing plays in today’s organisations and how this can be utilised to the benefit of organisations. With more than half of the Maltese population being internet users, digital marketing is an essential tool that organisations need to take advantage of to put their product or service out there.

Participants will learn how to reach their target audience by selecting and utilising the most adequate digital tools such as, email marketing, social media and search engine marketing. Online surveys will also be covered, via a hands-on approach, as a cost-effective data collection tool which enables organisations to learn more on their target audience and/or consumers. Facebook is the most utilised social media locally hence, a special emphasis will be placed on Facebook advertising, with hands-on exercises, on how to create, manage and monitor Facebook adverts.

Throughout this course various best-practice examples from different fields will be highlighted and discussed. Ultimately, this course will enable participants to understand the best way to utilise digital marketing and how this can be amalgamated with traditional marketing..

 

Trainer Bio

Aida Cassola has been working in Marketing for the past 8 years, gaining experience in both the B2B and B2C sectors through the ICT and Retail industry. She is currently the Marketing and Visual Executive at United Department Stores Ltd, where she handles both the traditional and digital marketing for Debenhams, Oasis and M.A.C Cosmetics locally.

She graduated from the University of Malta with a Master in Creativity & Innovation, with a focus on innovative advertising, as well as an Honours degree in Philosophy. She recently also completed a Diploma in Teaching Adults and another Diploma in Professional Marketing by the Chartered Institute of Marketing.

 

Get to know more about Aida

 

Schedule:

We have the following scheduling options available at the moment. Kindly register for the most convenient option.
Note: Not all sessions are guaranteed to run

 

February 2019:

  • Option A - Friday Evenings
    Friday 1st February – 5pm to 8pm
    Friday 8th February – 5pm to 8pm
    Friday 15th February – 5pm to 8pm
    Friday 22nd February – 5pm to 8pm
    Friday 1st March – 5pm to 8pm
  • Option B – Saturday Mornings
    Saturday 2nd February – 9am to 12pm
    Saturday 9th February – 9am to 12pm
    Saturday 16th February – 9am to 12pm
    Saturday 23rd February – 9am to 12pm
    Saturday 3rd March – 9am to 12pm
  • Option C – Wednesday Evenings + Saturday Mornings
    Wednesday 6th February – 5pm to 8pm
    Saturday 9th February – 9am to 12pm
    Wednesday 13th February – 5pm to 8pm
    Saturday 16th February – 9am to 12pm
    Wednesday 20th February – 5pm to 8pm

 

April 2019:

  • Wednesday 3rd April – 5pm to 8pm
    Saturday 6th April – 9pm to 12pm
    Wednesday 10th April – 5pm to 8pm
    Saturday 13th April – 9pm to 12pm
    Wednesday 17th April – 5pm to 8pm

 

May 2019:

  • Friday 3rd May – 5pm to 8pm
    Friday 10th May – 5pm to 8pm
    Friday 17th May – 5pm to 8pm
    Friday 24th May – 5pm to 8pm
    Friday 31st May – 5pm to 8pm

 

June/July 2019:

  • Saturday 8th June – 9am to 12pm
    Saturday 15th June – 9am to 12pm
    Saturday 22nd June – 9am to 12pm
    Saturday 6th July – 9am to 12pm
    Saturday 13th July – 9am to 12pm

 July 2019:

  • Wednesday 3rd July – 5pm to 8pm
    Saturday 6th July – 9am to 12pm
    Wednesday 10th July – 5pm to 8pm
    Saturday 13th July – 9am to 12pm
    Wednesday 17th July – 5pm to 8pm
     

September 2019:

  • Friday 6th September – 5pm to 8pm
    Friday 13th September – 5pm to 8pm
    Friday 20th September – 5pm to 8pm
    Friday 27th September – 5pm to 8pm
    Friday 4th October – 5pm to 8pm

 

 

October 2019:

  • Saturday 5th October – 9am to 12pm
    Saturday 12th October – 9am to 12pm
    Saturday 19th October – 9am to 12pm
    Saturday 26th October – 9am to 12pm
    Saturday 2nd November – 9am to 12pm

November 2019:

  • Wednesday 6th November - 5pm to 8pm
    Saturday 9th November – 9am to 12pm
    Wednesday 13th November - 5pm to 8pm
    Saturday 16th November – 9am to 12pm
    Wednesday 20th November - 5pm to 8pm

 

 

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Course Schedules

  01 Feb 2019 - 01 Mar 2019 €320.00
   DAY FROM TILL
   Fri 17:00 20:00

  02 Feb 2019 - 03 Mar 2019 €320.00
   DAY FROM TILL
   Sat 09:00 12:00

  06 Feb 2019 - 20 Feb 2019 €320.00
   DAY FROM TILL
   Wed 17:00 20:00
   Sat 09:00 12:00

  03 Apr 2019 - 17 Apr 2019 €320.00
   DAY FROM TILL
   Wed 17:00 20:00
   Sat 09:00 12:00

  03 May 2019 - 31 May 2019 €320.00
   DAY FROM TILL
   Fri 17:00 20:00

  08 Jun 2019 - 13 Jul 2019 €320.00
   DAY FROM TILL
   Sat 09:00 12:00

  03 Jul 2019 - 17 Jul 2019 €320.00
   DAY FROM TILL
   Wed 17:00 20:00
   Sat 09:00 12:00

  06 Sep 2019 - 04 Oct 2019 €320.00
   DAY FROM TILL
   Fri 17:00 20:00

  05 Oct 2019 - 02 Nov 2019 €320.00
   DAY FROM TILL
   Sat 09:00 12:00

  06 Nov 2019 - 20 Nov 2019 €320.00
   DAY FROM TILL
   Wed 17:00 20:00
   Sat 09:00 12:00

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