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SEO Professional

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Start Date
Instructors
JOHN DA SILVEIRA
Duration
4 half days - Total 16 contact hours - Four Saturday mornings - Workshop format
Course Level
Certificate of Attendance and Completion
Requirements
Designed for individuals with basic SEO knowledge and some experience already. Preferfably course participants would already hve attended our SEO Fundmentals or equivalent.
Certification
Certificate of Attendance and Completion. Eligible for CPE hours.

Course Location: 

THE COURSES ARE DELIVERED LIVE ON-PREMISE AT OUR TRAINING CENTRE IN TA XBIEX  WITH  A LIVE TRAINER AND CONCURRENTLY ONLINE ACCORDING TO YOUR PREFERENCE  SO THEY ARE HYBRID (You can attend in person OR online). There are no problems with parking in the area on Saturdays and be prepared for a very relaxed learning environment.

 

Who is this for?

Aimed at individuals with a good basic understanding and foundation of SEO, this advanced course delves into complex topics such as sophisticated content strategies, in-depth competitive analysis, advanced link-building techniques, and optimization for voice and mobile searches. The program also focuses on developing strategic SEO insights to influence broader digital marketing decisions effectively.


What is it about?

  • Focuses on advanced topics such as competitive analysis, link-building techniques, and mobile search optimisation.

 

What will I get out of it?

More advanced knowledge and competencies in SEO 

 

Course sessions:  0900– 1300

 Course Notes included.

 

 

 

Our trainer is an experienced SEO/SEA Project Manager/Consultant  and a Data SEO/SEA Trainer with more than 10 years experience.

 

Course Overview

 

I) CONTENT

 

A)    On Site - Content strategic

 

  • How can your content be used?
  • How important is your content?
  • How do you make effective content?

○       What type of content?

○       Content: A Very Strong Lever of Web Marketing

  • Difference between short vs. long content

 

B)    The software used

C)    Internal linking part content

D)    Microdata

E)    Rich Snippet

 

  • a)     Breadcrumb
  • b)     FAQ
  • c)     Reviews and ratings
  • d)     Price

 

F)     Overview of a content strategy.

  • What is it? Why is it beneficial for my business and business plan?
  • Google My Business? What should my Google My Business listing contain?

G)    What is the right strategy to employ

H)    Indicate my products/services

I)       E-A-T Strategy                                                                                                                                              

  • Security
  • Popularity (Authority)

J)     Cultivate one's image



II) BACKLINKS/NETLINKING

A)    Linkbuilding                                                                                                                           

  • What does it mean?                                                    
  • How to make effective links?                                                               
  • Diversify your anchors                                                                        
  • Good metrics, what is it?

B)     Netlinking strategy                                                                                                              

  1. Blogging spot... write/submit an article on another website
  2. Some tips                                                                                                                   
  • For new sites(low PageRank)
  • Analyze publication sites                                                                                

c)     Recovering dead links

d)     What solutions to use?

e)     Creation of broken links

f)      Mentions without links (keywords)                                                                   

g)     Paid promotion (social networks)                                                                    

h)     Stealing links from web pages

i)      Netlinking software                                                                                                     

  • Link analysis
  • Creations of links



III) TECHNICAL

A)    Analysis of the server-site response time

B)    How to improve this response time?

C)    Site caching (browser side)

D)    How to improve this caching?                                                                                            

  •    Plugin CMS                                                                                                                

E)    How to set up caching                                                                                                                     

  • a)     Activate the cache configuration via .htaccess
  • b)     Define the files to be cached
  • c)     Activate the cache expiration module
  • d)     Define cached expiration files
  • e)     Enable Gzip compression for nginx server
  • f)       Increase memory buffer size for large JS and CSS files in nginx.conf
  • g)     Don’t forget to reload your nginx.conf

 

F)    What is the HTML, CSS, JS file minification?

G)   How does this minification work?

H)    Correction of blocking factors?

I)      Where do these blocking factors come from?

J)     Page de-indexing

K)    Error 4x(404, 403 etc…)

L)     Redirection - Technical

 

  • a)     WWW with redirection
  • b)     Redirection HTTP to HTTPS
  • c)     URL rewriting : Rewrite_On

Course Fee: €750

 

Schedule and delivery method :

These courses are being delivered  on premise and concurrently live streamed online and fully interactive, with extensive notes and self-learning materials that accompany the courses as well as a pre-course site audit if participants wish.  

Please scroll down to Register and  we will take care of the rest.

Classes are limited to a maximum of  10  participants.

 

Please send us your queries to: information@peoplelearning.edu.mt

 

Course Funding:

eu funds jobsplus

 

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Digital Marketing Made Simple 

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*Disclaimer: Kindly note scheduled dates and times are subject to change. We will do our best to avoid re-scheduling, however, in the unlikely event that this occurs, new dates/times will be discussed with applicants. 

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