Digital Marketing Resources

Resources for People Learning Digital Marketing course participants: 

Lesson 1 links for portal 

• Building a Customer Persona

https://www.smartbugmedia.com/blog/how-to-build-a-buyer-persona-the-quick-and-dirty-guide

• Social media stats

https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

http://www.ebizmba.com/articles/social-networking-websites

https://www.intercom.com/blog/the-top-2018-marketing-statistics-and-why-they-matter/

• Gary Vaynerchuck Youtube channel

https://www.youtube.com/user/GaryVaynerchuk

Lesson 2 links for portal

• Infographic - Online survey tips

http://blog.qsample.com/ingredients-to-a-survey-consumers-will-actually-want-to-take-infographics/

• Video - 2 ways to grow your email list

https://www.youtube.com/watch?v=3WX54dRt0CU

Lesson 3 links for Portal

• Facebook News Feed FYI: Bringing People Closer Together

https://www.facebook.com/facebook/videos/10156988765141729/

• Video: How to increase your Facebook reach

https://www.youtube.com/watch?time_continue=50&v=eb6v2Ktdn8s

• Creating multi-product ads

http://www.jonloomer.com/2015/02/16/multi-product-facebook-ads/

• Pinterest – Build a ‘Save’ button for your website product

https://help.pinterest.com/en/articles/build-save-it-button-your-site

• Insert Rich Pins on your site

https://help.pinterest.com/en/articles/enable-rich-pins-your-site

• Pinterest Ads

https://ads.pinterest.com/