Corporate Social Responsibility

Objectives

This course aims to

• provide an overview of what CSR is all about
• outline the benefits of well-planned CSR campaigns
• illustrate the effects on bottom line and consumer awareness
• equip participants with the know how to create a CSR strategy

Who is it for?

This course is for managers & decision-makers striving towards running their businesses/departments in more socially responsible ways, who are interested in true CSR, starting from the inside out, rather than just ‘token charity’.

Why should I attend?

Participants will gain understanding of a more integrated approach to CSR that doesn’t take away from business as usual but enhances it. Starting CSR from the inside out results in more employee engagement, in closer ties with the community as well as in increased consumer awareness & brand loyalty.

Course Overview

Session 1 (morning)

• Why CSR?
• What are the needs amongst our employees and in the community?
• How can we use our core competencies to meet some of them?
• How does this fit in with our corporate culture?

Session 2 (afternoon)

• Devising a CSR strategy
• Planning and overseeing the implementation
• Communicating your CSR activities effectively