SEO Fundamentals

Start Date
11 Feb 2019 , 15 Apr 2019 , 11 Jul 2019 , 23 Sep 2019 , 14 Nov 2019
Luciano Borg
2 Days
Course Level
Certificate of Attendance
ECDL Preferred and having access to an active Google AdWords Account would be an asset
Certificate of Attendance

Who is this for?

The course is ideal for individuals who want to understand the world of search engine optimisation. Today, every business has a website, and its overall marketing success lies solely on how well the website is optimised to rank high in search engine results. A recent study by a reputable online ad network states that the top listing in Google's “organic” search results receives 33 per cent of total traffic, and therefore being on the first page of Google is imperative for a company to be successful online.

What is it about?

The first part of this course is an introduction to the fundamentals of search engine optimisation: how search engines operate, keyword analysis and ranking factors. 

What will I get out of it?

You will find out how search engines operate and how they determine which website should appear first, second, third, etc., for a particular web search. You will learn how to conduct keyword research across different countries and in different languages, employing the Keyword Efficiency Index; how to use KWs in your Meta Data and across the website; how to make sure that your website is search-engine friendly; how to find out if it has been penalised by Google, how to use the most important features of Google Analytics and Google Search Console (Formerly Google Webmaster Tools); and how to use some of the major SEO Tools and Platforms.


Course sessions:  8:30am – 4:45pm

Our trainer is an experienced SEO specialist

Refreshments and Course Notes included.






Our trainer is an experienced SEO specialist and has more than eight years experience in the SEO Industry, and is currently employed as SEM and Site Manager with a leading Online Gaming Company


Course Overview


  • SEO Acronyms
  • What is online marketing?
  • What is SEO?
  • The Mission of Search Engines
  • How do Search Engines Operate?
  • Ranking Factors
  • Google Panda / Penguin
  • Google Hummingbird
  • Paid Search Marketing
    • SEO vs PPC
    • PPC vs CPM
  • KEY elements of SEO
    • On-Page / Off-Page
  • Link Building
  • HTML
  • Meta Data
  • Keywords
    • Keyword Research
      • Google Adwords Keyword Tool
      • Rank Tracker SEO Software
      • Implementing KWs
      • KW Ranking Reports

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Digital Marketing Made Simple 


*Disclaimer: Kindly note scheduled dates and times are subject to change. We will do our best to avoid re-scheduling, however, in the unlikely event that this occurs, new dates/times will be discussed with applicants.


Note: November 2018 sessions are now fully booked

Course Schedules

  11 Feb 2019 - 12 Feb 2019 €320.00
   Mon 08:30 16:45
   Tue 08:30 16:45

  15 Apr 2019 - 16 Apr 2019 €320.00
   Mon 08:30 16:45
   Tue 08:30 16:45

  11 Jul 2019 - 12 Jul 2019 €320.00
   Thu 08:30 16:45
   Fri 08:30 16:45

  23 Sep 2019 - 24 Sep 2019 €320.00
   Mon 08:30 16:45
   Tue 08:30 16:45

  14 Nov 2019 - 15 Nov 2019 €320.00
   Thu 08:30 16:45
   Fri 08:30 16:45

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