Who is this for?
The course is ideal for individuals who want to understand the world of search engine optimisation. Today, every business has a website, and its overall marketing success lies solely on how well the website is optimised to rank high in search engine results. A recent study by a reputable online ad network states that the top listing in Google's “organic” search results receives 33 per cent of total traffic, and therefore being on the first page of Google is imperative for a company to be successful online.
What is it about?
The first part of this course is an introduction to the fundamentals of search engine optimisation: how search engines operate, keyword analysis and ranking factors.
What will I get out of it?
You will find out how search engines operate and how they determine which website should appear first, second, third, etc., for a particular web search. You will learn how to conduct keyword research across different countries and in different languages, employing the Keyword Efficiency Index; how to use KWs in your Meta Data and across the website; how to make sure that your website is search-engine friendly; how to find out if it has been penalised by Google, how to use the most important features of Google Analytics and Google Search Console (Formerly Google Webmaster Tools); and how to use some of the major SEO Tools and Platforms.
Course sessions: 9:00am – 4:30pm
Refreshments and Course Notes included.
Our trainer is an experienced SEO Consultant with more than ten years' experience in the SEO Industry. He is currently employed as Head of SEO with an Online Gaming Company
Phase 1: The SEO Environment
Phase II: Key Elements of SEO
Phase III: SEO Tools
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*Disclaimer: Kindly note scheduled dates and times are subject to change. We will do our best to avoid re-scheduling, however, in the unlikely event that this occurs, new dates/times will be discussed with applicants.
|23 Sep 2019 - 24 Sep 2019 €320.00|
|14 Nov 2019 - 15 Nov 2019 €320.00|