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SEO Fundamentals

Start Date
22 Nov 2021 , 24 Jan 2022 , 21 Feb 2022 , 21 Mar 2022
Instructors
Luciano Borg
Duration
2 Days
Course Level
Certificate of Attendance
Requirements
ECDL Preferred and having access to an active Google AdWords Account would be an asset
Certification
Certificate of Attendance

Course Location: 

New Online Arrangement due to Covid-19 at especially reduced rates. Classes limited to 8 participants

 

Who is this for?

The course is ideal for individuals who want to understand the world of search engine optimisation. Today, every business has a website, and its overall marketing success lies solely on how well the website is optimised to rank high in search engine results. A recent study by a reputable online ad network states that the top listing in Google's “organic” search results receives 33 per cent of total traffic, and therefore being on the first page of Google is imperative for a company to be successful online.


What is it about?

The first part of this course is an introduction to the fundamentals of search engine optimisation: how search engines operate, keyword analysis and ranking factors. 

What will I get out of it?

You will find out how search engines operate and how they determine which website should appear first, second, third, etc., for a particular web search. You will learn how to conduct keyword research across different countries and in different languages, employing the Keyword Efficiency Index; how to use KWs in your Meta Data and across the website; how to make sure that your website is search-engine friendly; how to find out if it has been penalised by Google, how to use the most important features of Google Analytics and Google Search Console (Formerly Google Webmaster Tools); and how to use some of the major SEO Tools and Platforms.

 

Course sessions:  9:00am – 4:30pm

 Course Notes included.

 

 

 

Our trainer is an experienced SEO Consultant with more than ten years' experience in the SEO Industry. He is currently employed as Head of SEO with an Online Gaming Company

 

Course Overview


Phase 1: The SEO Environment
SEO Acronyms and Terms 
Digital Marketing 
What is SEO?  
Search Engines 
The Mission of SEs 
SE Market Share 
How SEs operate 
Google Index 
Google Cache 
Google URL Inspection Tool
Ranking Factors   
Top Ranking Factors  
Google Updates 
Google Panda
Google Penguin
Google Algorithm Changes
Google Penalties
Google Hummingbird
Mobile-First  
AMP 
SEO & PPC 
PPC & CPM

Phase II:  Key Elements of SEO  

On-Site SEO  
Keyword Research
Google Ads KW Planner 
Implementing KWs 
The perfectly optimised page  
Keyword Mapping  
Top Ranking Factors   
URL Structure  
Meta Data
Meta Title 
Meta Description  
Header Tags  
Image Optimisation  
Body Text
Internal Links
Quality Content 
Rel Canonicals
Directives
Robots.txt  
Hreflangs 
Schema Mark-up 

Off-Site SEO 
Link Building 
Social Media 
Geo Location 

Phase III: SEO Tools
Google Search Console: Overview   
SEO Tools: Overview  
SEO Plugins: Overview  
Mask your IP  
SEO Check-List  
Keeping up to date  

 

Course Fee: €320

 

Schedule:

Due to Covid-19, we have arranged for the upcoming sessions to be held online to ensure the welfare of both trainer and participants. This has been done in the past and has worked very well.

Please register here as per normal procedure; we will take care of the rest.

Classes are limited to a maximum of 8 participants.

 

Please send us your queries to: learning@people.com.mt

 

Course Funding:

eu funds jobsplus

 

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*Disclaimer: Kindly note scheduled dates and times are subject to change. We will do our best to avoid re-scheduling, however, in the unlikely event that this occurs, new dates/times will be discussed with applicants. 

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Course Schedules

  22 Nov 2021 - 23 Nov 2021 €320.00
   DATE FROM TILL
   22 Nov 21 09:00 16:30
   23 Nov 21 09:00 16:30

  24 Jan 2022 - 25 Jan 2022 €320.00
   DATE FROM TILL
   24 Jan 22 09:00 16:30
   25 Jan 22 09:00 16:30

  21 Feb 2022 - 22 Feb 2022 €320.00
   DATE FROM TILL
   21 Jan 22 09:00 16:30
   22 Feb 22 09:00 16:30

  21 Mar 2022 - 22 Mar 2022 €320.00
   DATE FROM TILL
   21 Mar 22 09:00 16:30
   22 Mar 22 09:00 16:30

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