Welcome to People Learning offering both public and bespoke courses online, blended and on premise, in the EU, UK and EMEA (Europe, Middle East and Africa) regions . If you have any difficulties using this site or any queries please email learning@people.com.mt

SEO Fundamentals

Start Date
24 Jul 2023 , 23 Oct 2023
Luciano Borg
2 Days
Course Level
Certificate of Attendance
ECDL Preferred and having access to an active Google AdWords Account would be an asset
Certificate of Attendance

Course Location: 

New Online Arrangement due to Covid-19 at especially reduced rates. Classes limited to 8 participants


Who is this for?

The course is ideal for individuals who want to understand the world of search engine optimisation. Today, every business has a website, and its overall marketing success lies solely on how well the website is optimised to rank high in search engine results. A recent study by a reputable online ad network states that the top listing in Google's “organic” search results receives 33 per cent of total traffic, and therefore being on the first page of Google is imperative for a company to be successful online.

What is it about?

The first part of this course is an introduction to the fundamentals of search engine optimisation: how search engines operate, keyword analysis and ranking factors. 

What will I get out of it?

You will find out how search engines operate and how they determine which website should appear first, second, third, etc., for a particular web search. You will learn how to conduct keyword research across different countries and in different languages, employing the Keyword Efficiency Index; how to use KWs in your Meta Data and across the website; how to make sure that your website is search-engine friendly; how to find out if it has been penalised by Google, how to use the most important features of Google Analytics and Google Search Console (Formerly Google Webmaster Tools); and how to use some of the major SEO Tools and Platforms.


Course sessions:  9:00am – 4:30pm

 Course Notes included.




Our trainer is an experienced SEO Consultant with more than ten years' experience in the SEO Industry. He is currently employed as Head of SEO with an Online Gaming Company


Course Overview

Phase 1: The SEO Environment
SEO Acronyms and Terms 
Digital Marketing 
What is SEO?  
Search Engines 
The Mission of SEs 
SE Market Share 
How SEs operate 
Google Index 
Google Cache 
Google URL Inspection Tool
Ranking Factors   
Top Ranking Factors  
Google Updates 
Google Panda
Google Penguin
Google Algorithm Changes
Google Penalties
Google Hummingbird

Phase II:  Key Elements of SEO  

On-Site SEO  
Keyword Research
Google Ads KW Planner 
Implementing KWs 
The perfectly optimised page  
Keyword Mapping  
Top Ranking Factors   
URL Structure  
Meta Data
Meta Title 
Meta Description  
Header Tags  
Image Optimisation  
Body Text
Internal Links
Quality Content 
Rel Canonicals
Schema Mark-up 

Off-Site SEO 
Link Building 
Social Media 
Geo Location 

Phase III: SEO Tools
Google Search Console: Overview   
SEO Tools: Overview  
SEO Plugins: Overview  
Mask your IP  
SEO Check-List  
Keeping up to date  


Course Fee: €450


Schedule and delivery method :

These courses are being delivered live streamed online and fully interactive, with extensive notes and self-learning materials that accompany the courses as well as a pre-course site audit if participants wish.  

Please register here as per normal procedure; we will take care of the rest.

Classes are limited to a maximum of  10  participants.


Please send us your queries to: learning@people.com.mt


Course Funding:

eu funds jobsplus


People interested in this course also tend to be interested in

Digital Marketing Made Simple 

MS Excel (Foundation to Advanced)


*Disclaimer: Kindly note scheduled dates and times are subject to change. We will do our best to avoid re-scheduling, however, in the unlikely event that this occurs, new dates/times will be discussed with applicants. 

 send me information about this course 2

Course Schedules

  24 Jul 2023 - 25 Jul 2023 €450.00
   24 Jul 23 09:00 16:30
   25 Jul 23 09:00 16:30

  23 Oct 2023 - 24 Oct 2023 €450.00
   23 Oct 23 09:00 16:30
   24 Oct 23 09:00 16:30

© 2023 People Learning. All rights reserved.
Website Designed & Developed by Innovative Codes

Please note that completion of a course Registration is considered to be a *booking* and a *commitment*. If you just want to enquire please send an email to learning@people.com.mt and/or WhatsApp +356 79787892. People Learning - Your choice for Training and Development, Careers Advice and Opportunities, Psychometrics and Data Analysis.