Content is SEO is...?

19 Nov 2019 Latest News Written by: Caruana , Gordon

The Role of SEO in the Online Marketing Kingdom


Content is King” is an often-cited quote in the world of Digital Marketing. But does content, on its own, convert well without Search Engine Optimisation?

Surely, the two go hand in hand, so if Content is indeed King, SEO is the Queen, or Right-Hand Man thanks to which King Content is able to function within, and rule the Online Kingdom. Original, engaging content is created to get noticed, drive traffic and engage readers. How can your content get noticed if no one can find it?

Not even 1% of Google searchers click on results from the 2nd page. Only 9.51% go beyond this 4th ranked webpage. Google’s algorithms are becoming more complex and rely on more than 200 unique signals that make it possible for the Search Engine to understand what the online searcher is actually looking for.


Last week at People Learning, a full training room of 15 participants, including 8 copywriters & content writers from the gaming and hospitality industries, learnt how to optimise websites and content to rank as high as possible in online searches. During this 2 day workshop, Luciano Borg, a highly experienced SEO Consultant, currently Head of SEO with an Online Gaming Company, explained how search engines operate, how to conduct keyword research, how to use KWs and how to make sure that a website is search-engine friendly, using some of the major SEO Tools and Platforms.


SEO Course Malta - Digital Marketing - SEO Fundamentals -  People Learning 


This is what some of these participants had to say about the course:

"Intensive, content-rich & dynamic"

"Fun, interesting, a great trainer!"

"Full of relevant content & tools, exceptional trainer, very good value for money! I feel equipped & ready to hit the first page of Google!"


This course will prove invaluable to individuals involved in Digital Marketing – Managers, Executives, Content Writers – and to anyone wishing to make their content more visible on search engines.

Companies wishing to register delegates to our SEO Fundamentals Course may benefit from EU Funding by applying for the Investing In Skills scheme.


For more information, do not hesitate to contact us on +356 21 322314 or drop us an email:

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